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The Current State And Future Potential Of Affiliate Marketing

According to current statistics, incomes have been increasing by 10% each year since 2015, and this trend appears to be continuing well into 2023. It is reasonable to predict that there will be a significant increase in the number of experts and agencies in this business in the future. The affiliate marketing statistics discussed in this article should help you understand the industry better as a blogger or affiliate market.

To better understand the increasingly varied opportunities within the channel, my company studied our hundreds of thousands of active partners to determine the most innovative affiliates. Through this process, I struck upon five themes I feel characterize trends in affiliate marketing. This percentage is an estimate because many affiliate marketers will keep their affiliate conversion rate to themselves. analyzing affiliate statistics Peerfly is one of the largest affiliate marketing networks in the world (indeed, they boast they were rated the #1 affiliate network by mThink in 2015). They claim that they lead to more than 1 billion clicks and 8 million conversions, and have generated over $100 million in sales for their clients. We surveyed marketers about whether they had concerns about affiliate marketing fraud.

affiliate marketing industry report

Or maybe it will indeed push some people to establish an online business that uses affiliate marketing as a monetization strategy. B2C sales are the most common, accounting for 59.32%, and the majority of affiliate marketers use B2C programs to promote items. 28.) The global affiliate marketing industry is worth $17 billion as of 2023. The book mentioned that marketers could keep about 70% or more of the profit by selling the right affiliate products like ebooks. This indicates that choosing the right products to promote in your marketing campaign improves your affiliate marketing average income. A book published in 2021 revealed that affiliate networks made £2.16 billion in the U.K.

But that doesn’t mean you can’t be an affiliate marketer in a more obscure niche. All types of brands are looking for affiliates to spread the word about their products. Affiliate marketing is no exception — over half of affiliate marketing programs increased their revenue during lockdown. If you have a WordPress blog, you can monetize it by writing about products related to your content. When a visitor to your site clicks a link in your blog post to buy the product, you get a commission.

The FTC reminded affiliates that the FTC would hold them personally and financially accountable for false or unsubstantiated marketing claims. We found in a recent survey that our respondent businesses allocated 9% of their marketing budget on average to affiliate marketing. This equates with email marketing, and is similar to what they intended to spend on offline marketing and events. Notably, the respondents allocated the highest percentage of their marketing spend (21%) to performance marketing. Affiliate marketing is, in reality, a specialist type of performance marketing, as both involve paying for performance, e.g. a click on an ad or a purchase of a product as a result of an ad.

What most of these updates have in common and what has been Google’s focus from the beginning is the user. Not that there aren’t websites employing such outdated strategies, where users are not placed at the center. But if you follow Google’s philosophy in your own marketing efforts and focus on providing the best user experience possible, you’re much more likely to get the desired search results. If we look at SEO trends more widely, on-site strategies like optimizing your pages for keywords and building links to them are not the only requirements for ranking anymore. You certainly need these strategies but you also should consider the entire page experience. 63) In most affiliate systems, roughly 10% of marketers account for around 90% of revenues.

The more successful the affiliate programs using their technology, the higher the likelihood that other firms will shift their affiliate marketing to that software. Since its stupendous growth in the 2000s, affiliate marketing has positioned itself as one of the best means to drive sales processes or acquire additional revenue. Being an excellent source of passive income as well, it seems like this strategy is a win-win.

They have to figure out how to approach and advertise to these smartphone users, as mobile affiliate marketing is speculated to be the future. This affiliate program gives marketers access to Apple’s reporting data, which can be viewed through their linked podcast marketing activities. For every subscription purchase made through a marketer’s affiliate link, the marketer earns a commission.

affiliate marketing industry report

All you need is your own blog or website, some writing skills, and our list of affiliate marketing statistics below. Second, more publisher models recognized the benefit of affiliate and began embracing it as a valuable income stream in 2020. I’ve noticed that we are now seeing an increased merging of influencer activity as creators strike up relationships with brands relevant to their niche. Prominent media houses that shunned traditional display placements are now integrating affiliate marketing into content commerce strategies to better monetize traffic.

  • Genuine influencers don’t promote products they dislike or distrust, or even show disinterest in.
  • Affiliate marketing industry in India is expected to grow over eight times to touch USD 835 million by 2025 from USD 96 million in 2016, according to a report.
  • Of course, Kinsta is always looking for more affiliate marketers for our affiliate network.
  • If the market seems overly saturated and the brand doesn’t seem large enough to support the drive for so many sales, you’re probably better off picking another option.

Affiliate marketing research from CyberCash Worldwide indicates that 74% of US online shoppers check multiple affiliate websites before deciding on a purchase. The vast majority of online shoppers in the US check several different affiliate websites before purchasing anything. From this trend, Americans like to play it safe by evaluating their options and avoiding the risk of overpaying for any product or service. The report noted that that non-traditional industries like wedding planners and event planners have already started adopting affiliate marketing. “Affiliate marketing today is primarily being leveraged by product categories brought or consumed online.

Influencer marketing and affiliate marketing aren’t exactly the same thing. Many influencer marketing campaigns are about promoting brand awareness rather than just sales. Lastly, if you’re one of the 58% of brands who struggle with identifying how affiliate marketing affects other marketing channels, consider utilizing a social listening tool like Awario or Brand24. The most obvious is how effective affiliate marketing is as a marketing strategy for brands, especially when brands work with influencers from TikTok and Instagram. It’s a fairly large amount compared to the general commission rates for the industry, affiliate marketing profit stats show.

If you are wondering how, you just need to look at his 1.1 million followers on Instagram. In fact, after opening his current account for the first time in just a year, this man acquired hundreds of thousands of followers. With affiliate offers on his profile, the millions just started piling in. Just under two-thirds (65%) meanwhile believe that one of the benefits of this type of marketing is that it creates a new revenue stream.

Nearly half of these services/companies (4,500) are based in North America, followed by APAC (2,300), Europe (1,900), and Africa (900). By 2023, it is estimated that global spending will increase to $14.3 billion, and rise further to $15.7 billion in 2024. Nurture and grow your business with customer relationship management software. Not only will publishers be challenged to meet the rising expectations of advertisers, but advertisers will also need to step up their game. With more at stake financially, we can expect more negotiations on commission structures and frequent check-in meetings to become essential components of these affiliate relationships.

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